12/2/2023 0 Comments Big league ipaRecent Harpoon Octoberfests have drawn more than 15,000 attendees. In 1990, Harpoon threw the first Harpoon Octoberfest, which drew 2,000 people. Locally, Harpoon is known for annual festivals that they hold at the brewery. Harpoon IPA quickly became a staple of the American India pale ale style and was found on tap at bars and restaurants in Greater Boston. The beer was originally designed by Head Brewer (at the time) Tod Mott, in 1992 and first sold as a summer seasonal in 1993 and quickly became the brewery's flagship beer. Harpoon was the first brewery in New England to brew an India Pale Ale. Harpoon originally struggled to break even the company reportedly first made a profit in 1992. The brewery was the first company to obtain a permit to manufacture and sell alcohol in the Commonwealth of Massachusetts in more than 15 years, and as a result laid claim to Massachusetts Brewing permit #001. Bay Brewing Company, Inc., was originally founded in 1986. The lower the number, the greater the availability, with a “BASE” availability meaning that the product is available in all or virtually all Systembolaget stores.Ĭrafted Exports is a premier international distributor of craft beers and spirits that specializes in using innovative, quality-control delivery processes to deliver the freshest products to markets across the world.Harpoon Brewery is an employee owned American brewery, with locations in Boston, Massachusetts, and Windsor, Vermont. Then there are seven levels of availability in the chain of over 450 stores nationwide – T9, T7, T5, T3, T2, T1 and BASE. Some products are in the ‘ordering range’ or beställningssortimentet – orderable to stores, but not stocked. Within the Systembolaget there are several levels of availability. Systembolaget is the Swedish government-owned chain whose retail stores are the only ones in the country allowed to sell alcoholic beverages containing more than 3.5% alcohol, for take-home consumption. Following last Fall’s successful run of Flannel Friday, we know the Swedish craft beer drinkers are ready for Harpoon to become a big part of our thriving American Craft Beer market.”īig League will officially launch on June 1st. Galatea and have been working with Harpoon through Crafted Exports for many years, bringing in special offerings for the On Trade, but this is our first win in the fixed assortment at the Swedish monopoly. As the brewers of New England’s Original IPA almost 30 years ago, we are thrilled to introduce our new big and juicy New England IPA with distinct notes of citrus, papaya, and ripe mango to Craft beer lovers across Sweden.”Ĭommenting on the release, Andrew Reed, Brand Manager at Galatea and, said: “We are so proud to announce the launch of Harpoon Big League in June at all Systembolaget stores. Bay Brewing Company: “We are honored to have Harpoon Big League selected to be carried by all Systembolaget stores throughout Sweden. Jon Schwartz, VP Business Development at Mass. League, Big League features the same tropical blend of hops and activity-minded ingredients like buckwheat kasha, chia seed, and sea salt, giving the IPA a tremendous amount of juicy hop character and a surprisingly refreshing finish. The Boston- and Vermont-based brewery won the coveted tender for system-wide availability with Systembolaget for the recently launched and highly anticipated IPA- the latest introduction to their League Family of beers that started in 2019 with a Hazy Pale Ale, Rec. – Harpoon Brewery is thrilled to announce that its Big League New England IPA will now be widely available in Sweden.
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